The renowned powerhouse, Alyn Sano, travelled to Los Angeles, California, to participate in The NAMM Show 2026 and to do some other music projects as she stays in her lane of aiming to become an international artist.
This global music industry event, taking place from January 20-24 at the Anaheim Convention Center, will see Alyn Sano join an elite group of professional musicians, innovators, producers, industry leaders, and pioneers from across the globe.
The NAMM Show, organised by the National Association of Music Merchants, is the world’s largest international music trade show, held annually in the United States, where music instrument brands, audio and music-technology companies, renowned artists, and industry professionals gather to showcase new products, perform live, network, and shape global music industry trends.
It is a dynamic platform for discovery, building connections, and shared learning experiences, bringing together music visionaries. From the groundbreaking instrument showcases to educational workshops and star-studded performances, The NAMM offers phenomenal opportunities for growth and collaboration.
“Attending The NAMM Show is an incredible honour and a giant step in my career,” says Alyn Sano. “This is a chance to connect with the global music family; learn from the best, and share a piece of Rwanda’s vibrant musical spirit with the world. I’m incredibly excited to represent my country, Rwanda, and our unique sound on such a prestigious set.”
The artist, whose sound blends Afro-pop and soul, shaped by years of high-level live performances and learning how to translate emotion into dynamic performance, has captivated audiences across Africa and beyond with her soulful voice. Her journey has been marked by significant achievements, including reaching the Top 8 on The Voice Afrique Francophone and winning several awards, such as the Best Female Artist.
Her presence at The NAMM Show is not only a personal triumph but also a powerful moment for Rwandan music and culture, offering invaluable exposure and fostering international connections. This opportunity will allow her to explore new technologies, forge collaborations, and bring fresh perspectives back to the thriving Rwandan creative industry.
As Alyn Sano embarks on this exciting chapter, fans and industry stakeholders are encouraged to celebrate her journey by streaming her latest hit single, “Turn It Up,” one of the testaments to her evolving artistry and global appeal.
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